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Case Studies

Fund & Investment Management

CHALLENGE:

  • Lower Brand Awareness 
  • High Cost Per Lead through Current Marketing Efforts
  • Lower Conversion Rate
  • High Customer Acquisition Cost 
  • Lack of Customer Loyalty

SOLUTION:

  • Google Search Ads
  • Google Display Retargeting
  • Bid Automation for Increasing Campaigns Efficiency
  • Multiple communications Tested in ads and Landing Pages
  • Lead Automation using Zapier

RESULTS:

  • $13.30 per Lead Through Search Ads
  • Brand Recall Increased Up To 40%
  • Improved 35.5% Conversion Rate 
  • 70% of Leads Scheduled an Appointment

Mortgage Loans

CHALLENGE:

  • Lower Brand Awareness 
  • High Cost Per Lead through Current Marketing Efforts
  • Lower Conversion Rate
  • High Customer Acquisition Cost 
  • Lack of Customer Loyalty

SOLUTION:

  • Google Search Ads
  • Google Display Retargeting
  • Bid Automation for Increasing Campaigns Efficiency
  • Multiple communications Tested in ads and Landing Pages
  • Lead Automation using Zapier

RESULTS:

  • $18.30 per Lead Through Search Ads
  • Brand Recall Increased Up To 40%
  • Improved 9.7% Conversion Rate 
  • 70% of Leads Scheduled an Appointment

Financial Services

CHALLENGE

  • Generating Leads for Financial Products
  • Brand Awareness
  • Product Awareness
  • High Cost to Generate Qualified Leads

SOLUTION:

  • Google Search Ads
  • Google RLSA 
  • Landing Page with Email Capture

RESULTS:

  • $16 avg cost per Lead Through Google Ads
  • Over 8,000 Conversions
  • Qualified Booked Appointments at Significantly Lower Costs
  • 25% Average Conversion Rate

Brokerage SaaS

CHALLENGE:

  • Low Conversion rate 
  • Low Engagement rate in current campaigns
  • Click-through rate is extremely low 
  • High customer acquisitions cost
  • Maximization of Ad Budget

SOLUTION:

  • Google Search Ads
  • Top of Funnel Campaigns
  • Middle of Funnel Campaigns
  • Bottom of Funnel Campaigns
  • Google Retargeting
  • Landing Page and Creative A/B Testing

RESULTS:

  • Cover Per Conversion $96 with 60% Appointment Rate 
  • Conversion Rate Improved up to 50% ~ 7.1%
  • 15% Increase in Daily Conversions

Roofing Business SaaS

CHALLENGE:

  • Low Conversion rate 
  • Low Engagement rate in current campaigns
  • Click-through rate is extremely low 
  • High customer acquisitions cost
  • Maximization of Ad Budget

SOLUTION:

  • Google Search Ads
  • Top of Funnel Campaigns
  • Middle of Funnel Campaigns
  • Bottom of Funnel Campaigns
  • Google Retargeting
  • Landing Page and Creative A/B Testing

RESULTS:

  • Demo Request Value $4.5M
  • Cover Per Conversion $56
  • Conversion Rate ~ 4%

Auto E-commerce

CHALLENGE:

  • Online Store selling Truck Parts
  • Increase Brand Awareness
  • Increase Customer AOV
  • Maximization of Past Customer Data

SOLUTION:

  • Google Search Ads
  • Google Shopping Ads
  • Dynamic Product Retargeting
  • Google Smart Shopping Campaign

RESULTS:

  • $37K In Ad Spend equated to $437K in Sales
  • 10X Return on Ad Spend
  • Average Cost Per Sale $4.44
  • Average Conversion Rate of 20% of PPC Traffic
  • Average Cost Per Click < $1.00

Manufacturing

CHALLENGE

  • Niche Lead Generation
  • The client is New to Online Advertising
  • Current lead gen campaign costs over $1000 per lead 
  • Maximization of their Website and Marketing Budget

SOLUTION:

  • Google Search Ads
  • Google Display Ads & Retargeting
  • Google Search Retargeting

RESULTS:

  • Close to 19X ROI
  • Monthly Budget $10K yields $181K in ROI
  • Cost of Conversion less than 9x Previous Cost

Secure Email Solution

CHALLENGE:

  • Lower Brand Awareness 
  • High Cost Per Lead through Current Marketing Efforts
  • Lower Conversion Rate
  • High New Customer Acquisition

SOLUTION:

  • Google Search Ads
  • Google Display Retargeting
  • Bid Automation for Increasing Campaigns Efficiency
  • Multiple communications Tested in ads and Landing Pages
  • Lead Automation using Zapier

RESULTS:

  • $61.40 per Lead Through Search Ads
  • 70% Lead Schedule as Appointment
  • More Than 21% Conversion Rate in Seach Campaigns

Medical Supplements

CHALLENGE

  • Generating Leads for Medical Supplement Products
  • Brand Awareness
  • Product Awareness
  • High Cost to Get Loyal Customers Globally

SOLUTION:

  • Google Shopping Ads
  • Google RLSA 
  • Google Retargeting Ads
  • EU Campaign & NA Campaign

RESULTS:

  • $56 avg cost per Lead Through Google Shopping Campaigns
  • Over $500K in Sales Conversions in North America
  • Over €3 Million in Sales Conversions in Europe
  • Qualified Booked Appointments at Significantly Lower Costs

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